Hi! I’m Hilary!

I'm a digital marketer who helps businesses figure out what they're actually selling and then say it in a way that makes people go, "Oh. That's what I need."

I've been doing this for over a decade, mostly in regulated industries where you can't just throw spaghetti at the wall and hope the government doesn't notice. I've managed seven-figure ad budgets, built retention strategies that actually retained people, and increased sales by 701% in one year with an email campaign that wasn't even particularly clever. It just made sense.

That's kind of my whole thing. Making marketing make sense.

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world traveler

…and recent olive fan.

Before all this, I ran the CRM and loyalty program at a horse racing track in Washington. I was even the Twitter voice of Ed the Thoroughbred, the track's mascot. Before that, I worked at equine hospitals in Kentucky, learning how to market a very niche industry to people who care deeply about very specific things.

Turns out, that's excellent training for marketing anything. Because every business is niche to someone.

These days, I focus on email marketing, content strategy, and website copy. When I have time, I'm learning more about conversion copywriting, advanced Google Analytics 4, and baking. The baking is a delicious uphill battle. The analytics are going better.

I've also traveled to 20+ countries, which taught me that people everywhere respond to the same thing: clarity. Whether you're trying to find a bathroom in rural Thailand or convince someone to buy your SaaS product, the principle is the same. Say what you mean. Mean what you say. Don't make people guess.

WHY I DO THIS WORK

Honestly? I can't help it. I'm wired to see the gap between what someone's trying to say and what they're actually saying, and then fix it. It's the same instinct that makes me reorganize other people's kitchen cabinets at parties. I'm working on that (sorry Sophia!).

But also: good marketing makes businesses work better. It makes customers happier. It makes you less stressed. And I like being part of that.

THE SHORT VERSION

I help you say the right thing to the right people so they actually do the thing you want them to do. No fluff. No jargon. Just clarity, strategy, and the occasional horse racing anecdote.